Canadian Indigenous show off to amplify in Alberta

Indigenous-owned tradition, artwork, tune and industry show off brings wanted traction for Western Canada’s Indigenous founders and organizations — whilst development on Fact & Reconciliation thru tangible and inclusive programming for all Canadians

Tony Tootoosis, 4 Winds Indigenous Show off Founder

Tony Tootoosis, co-founder Four Winds Indigenous Showcase and recipient of 2022 National Changemaker Award from the Urban Society for Aboriginal Youth (USAY) and New Tribe Magazine, with daughter Aaliyah takes the stage to celebrate. Photo Courtesy of JKPetersPhotography
Tony Tootoosis, co-founder 4 Winds Indigenous Show off and recipient of 2022 Nationwide Changemaker Award from the City Society for Aboriginal Adolescence (USAY) and New Tribe Mag, with daughter Aaliyah takes the level to have fun. Photograph Courtesy of JKPetersPhotography

4 Winds Indigenous Marketplace Founder

Tony Tootoosis, co-founder Four Winds Indigenous Showcase and recipient of 2022 National Changemaker Award from the Urban Society for Aboriginal Youth (USAY) and New Tribe Magazine, Grassdancer and hiphop artist (Toosick), in the Alberta Prairies. Photo courtesy of Love Struck Portraits
Tony Tootoosis, co-founder 4 Winds Indigenous Show off and recipient of 2022 Nationwide Changemaker Award from the City Society for Aboriginal Adolescence (USAY) and New Tribe Mag, Grassdancer and hiphop artist (Toosick), within the Alberta Prairies. Photograph courtesy of Love Struck Portraits

Calgary, Nov. 14, 2022 (GLOBE NEWSWIRE) — Indigenous GenZ and Millennial founders spearhead a refreshing tackle Fact & Reconciliation whilst paving a motion towards envisioning Canada’s street to T&R with motion and tangible programming for all folks.

Globally-respected Indigenous founders, artists and musicians from throughout Alberta, BC, Manitoba, and Saskatchewan will converge in downtown Calgary all through the 4 Winds Indigenous Marketplace & Show off, an tournament that brings the center and soul of Indigenous innovation to YYC and Canada.

How it all started:

When Tony (CEO) & Melissa Tootoosis (COO) based and hosted the primary 4 Winds Indigenous Marketplace & Show off ( in March of 2022, they had been blown away through the reception from no longer handiest Indigenous however the non-Indigenous neighborhood throughout Alberta. 

Upwards of 800 folks from many alternative treaty international locations and communities throughout Western Canada attended and contributed to the inaugural grassroots tournament, which featured tune, cultural programming, and a marketplace that cumulated in colourful powwow dancers, inspiring performers and hip-hop performances, in addition to an Indigenous designers’ type display.

The motion had begun. 

It was once transparent to the Tootoosis relatives that Albertans had been yearning an inclusive tournament and house to have fun and beef up the Indigenous arts, tradition and marketers from throughout our area.

“I feel many Canadians really feel Fact&Rec will have to be about greater than studying land acknowledgements all through industry purposes and occasions. Unfortunately, many of us frequently don’t know the place to begin,” says Tony Tootoosis, 4 Winds Indigenous Marketplace and Show off co-founder.

“The attendance at our first show off was once a lot wider than simply Calgary’s Indigenous inhabitants. We noticed the beef up, the thrill, and the rallying of the non-Indigenous neighborhood pop out, participate and experience. This is precisely why we based 4 Winds Indigenous Marketplace & Show off. Not more us-and-them. We want to come in combination to create actionable trade, particularly for our Indigenous adolescence.”

Tony, or “Toosick” as he’s identified, is a reputable hip-hop artist, Grassdancer, audio engineer, semi-professional skateboarder and father from Poundmaker, Saskatchewan, now founded in Calgary, Alberta. Tony lately gained a 2022 Nationwide Changemaker Award from the City Society for Aboriginal Adolescence (USAY) and New Tribe Mag, an honour he’s extremely pleased with for the reason that nominations come immediately from the neighborhood. 

Inaugural partnership with Trade Development House 

It’s the most important and brightest 4 Winds tournament to this point, in addition to the primary time 4 Winds have partnered with sponsors, such because the Victoria Park Trade Development House (BIA),  past the Indigenous neighborhood to create better affect and inroads for all at an tournament that actually walks-the-walk of Fact & Reconciliation at middle. 

4 Winds Indigenous Show off & Marketplace is the brainchild of Tony and Melissa; Elders are consulted on programming and in attendance all through the weekend to advise, whilst the following cohorts of GenZ and Millennial Indigenous leaders in industry and the humanities make their mark proudly thru this birthday party. The development organizers admire and welcome each person who takes phase, regardless of their beginning tale or socioeconomic standing, throughout the colonized lens.  

Highlights and doable angles come with:

+ Indigenous Marketplace (beadwork, jewellery, type, well being & wellness, art work, house decor & a lot more)
+ Powwow Show off
+ Style Display, through nationally reputable indigenous designers and artists together with Sheena T Kaine, Style, who’s lately again from Indigenous Paris Style Week
+ LIVE Performances from artists comparable to (pay attention to tracks right here: with extra artists to be introduced!:

– Drezus
– Overweight Cree (adolescence and elder artist staff)
– Dallas Arcand Jr
– Toosick
– Illiano

– Ashley Ghostkeeper
– and DJ Nyla (teenage artist)

+ Meals & clothes pressure
+ Visitor audio system from neighborhood outreach methods, in addition to those that have struggled with homelessness, conquer and stay striving and main through instance. 
+ Cousins Skateboard Group (empowering adolescence thru skateboarding and mentorship) 
+ Undergo Extended family Patrol (shaped in 1992, a bunch shaped in Winnipeg to take at the conventional accountability to offer safety to our Indigenous neighborhood).

Our Why
4 Winds was once based to beef up artists, performers and marketers that won’t all the time be introduced or have get admission to to the similar assets for promotion, mainstream media alternatives and networking touchpoints to development their companies and startups. Our small companies, marketers and artists who would possibly cross overpassed. 

“Changemaking is coming from inside our Indigenous communities. We frequently listen handiest concerning the negatives, and it’s time to take again that tale and shout our truths loud and proud — that’s a part of the 4 Winds’ challenge,” says Tony, including that Indigenous tasks want visibility domestically and nationally in order that the following era can see a trail ahead to thrive. “Our adolescence deserve inroads and examples of luck.”

4 Winds Indigenous Show off & Marketplace puts emphasis on adolescence programming in addition to showcasing neighborhood beef up and empowerment teams, together with Cousins Skateboards Group and Undergo Extended family Patrol, who will likely be on-site for the weekend. 

“We’re excited for folks to be told about what those teams are doing and offering for our towns and communities,” says Melissa (Tootoosis), Calgary-based style and early schooling specialist for youngsters with particular wishes. She provides that the idea that of 4 Winds was once born from her and Tony’s pastime as marketers and artists and impressed through their primary process description — Mother and Dad. 

“Our child lady Aaliyah —  and all Indigenous kids like her — deserve and want to see themselves mirrored within the leaders and icons we have fun throughout Canada. Mentorship and elevation come from appearing, no longer telling, and main through instance. 4 Winds is on a challenge to do exactly that,” Melissa says. 

“When the non-Indigenous neighborhood comes out to turn their beef up and allyship, it units us all as much as be successful in combination and presentations our kids that their tradition, companies and lives will have to be celebrated and supported.”

Regional Make stronger:
Sponsorship from Victoria Park BIA, The District at Beltline, Cousins Skateboard Group, and lots of different beneficiant supporters are the bedrock that fuels 4 Winds Indigenous Show off and Marketplace. Complete checklist of sponsors at the website online.

The 4 Winds group is a startup through two Calgary-based Indigenous marketers. Benefit and proceeds don’t seem to be imaginable for the distributors, artists and 4 Winds staff with out the beneficiant kick-starting sponsorship and partnerships the neighborhood has supplied. 

“We imagine showcasing artists and marketers is helping create networking alternatives and lets them be extra visual to the sectors they do industry in, the neighborhood and the media. Our function is to encourage the neighborhood — particularly adolescence — to imagine the alternatives to be had to them within the arts and obtain the guidelines and connections to make their dream a fact,” Melissa says. 

Programming, Artists, Musicians & Time table:
Upwards of 30 extremely proficient distributors who promote hand-crafted items comparable to beadwork, jewelry, type and hand-sewn pieces, wellness merchandise, house decor, stained glass artwork, bannock, espresso beans and extra. The skill show off will come with acoustic performers, nation artists, a manner display, spoken-word, hip-hop artists or even a family-friendly two-spirited drag efficiency! 

The whole checklist of distributors, artists, and the time table of weekend occasions to be had throughout the website online.

Time and Position:
Hosted on the District at Beltline, 227, eleventh Street SW Calgary,  from 11 a.m. to eight p.m. on November nineteenth and twentieth, 2022. With beneficiant beef up from the Victoria Park BIA.

For more info, to arrange interviews and ask about media get admission to earlier than and all through the development, please don’t hesitate to succeed in out to us. We sit up for connecting with you and are satisfied that can assist you bespoke a novel tale perspective or characteristic round one of the vital many tasks or artists who’re a part of this motion. We strongly imagine this isn’t simply an Indigenous tale, a Calgary tale, or an Alberta tale. It is a motion that can affect T&R for Canadians. It’s a Canadian tale, an international tale, and one we will be able to all be proud to lend a hand spearhead. 

  • VISUAL Media belongings for media to be had HERE
  • Social Media: @fourwindsYYC 

Media Contacts:

Proprietor & Founder, Get started Me UP PR
+1 403 818 9689
Co-founder & COO, 4 Winds Indigenous Show off & Marketplace
+1 403 771 6294

Boiler Plate:
4 Winds Indigenous Show off and Marketplace have the imaginative and prescient to be Western Canada’s biggest Indigenous tradition, tune, industry and humanities marketplace and show off. A catalyst for Indigenous artists, musicians, artisans, designers, marketers and neighborhood leaders to thrive whilst welcoming non-Indigenous brothers and sisters to enroll in in Fact & Reconciliation thru motion and affect. In combination, we will be able to trade the following era of Indigenous kids’s futures.


  • Tony Tootoosis, 4 Winds Indigenous Show off Founder
  • 4 Winds Indigenous Marketplace Founder
CONTACT: Theresa Tayler 4 Winds Indigenous Show off & Marketplace 4038189689 

Disclaimer: The above press unlock involves you beneath an association with GlobeNewswire. IndiaShorts takes no editorial accountability for a similar.

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