India’s The Just right Glamm Team steps up acquisition actions because it eyes IPO via 2024

The company just lately took a 51% majority stake in virtual media corporate Tweak India, including to its portfolio of attractiveness and private care manufacturers which might be powered via a strong virtual ecosystem of content material creators.

Following the purchase, Tweak India will serve as underneath The Team’s virtual media department, The Just right Media Co. Its founder, Indian actress and writer Twinkle Khanna, has reprised her function as CEO.

“Becoming a member of fingers with Tweak will give us larger get entry to to ladies of their mid-20s, a demographic that we weren’t successfully attaining prior to now. Moreover, Tweak’s target audience of 6 million per thirty days lively customers and 15 million per thirty days impressions will increase our direct-to-consumer functions,” ​stated Priyanka Gill, co-founder of The Just right Glamm Team and CEO of The Just right Media Co.

Alternatively, Tweak is taking a look to leverage The Just right Media Co’s technological experience and knowledge belongings to give a boost to its video manufacturing capability.  

“As a result of we run our personal studios, we create a large number of movies each month. Tweak is raring to paintings with us on that. As they lately simplest produce content material in English, our multilingual staff may even lend a hand them create movies in Hindi in order that they are able to achieve out to a far larger target audience around the nation,” ​Gill added.

Complementary functions

The 5 platforms underneath The Just right Media Co — particularly POPxo, ScoopWhoop, BabyChakra, MissMalini Leisure and Tweak — serve as independently, whilst sharing knowledge to draw and have interaction customers.

In overall, the platforms generate over 4 billion per thirty days impressions and receives over 200 million distinctive customers each month. This achieve is one of the greatest for any e-commerce or virtual media corporate within the nation.

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Written by worklifecoach

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