Microsoft Dynamics vs. Salesforce: Evaluating CRM Answers

The Salesforce and Microsoft logos.
Symbol: Rebecca Olason/TechRepublic

Microsoft Dynamics and Salesforce are each industry-leading industry utility suites that come with numerous helpful venture equipment. And whilst the 2 platforms be offering answer portfolios that target other industry audiences and use circumstances, they overlap of their emphasis on complex buyer dating control options and purposes.

SEE: The Final Information to Buyer Carrier (TechRepublic Academy)

If your company is on the lookout for a CRM answer, Microsoft Dynamics and Salesforce are two of the highest choices in the marketplace. However, which one is highest to your group? To steer you within the decision-making procedure, this product comparability information appears at each and every CRM’s core options, its professionals and cons, and what it’ll charge to get began with Microsoft Dynamics as opposed to Salesforce instrument.

Soar to:

What’s Microsoft Dynamics?

The Microsoft logo.
Symbol: Microsoft

Microsoft Dynamics is a collection of clever industry programs that improves the operational potency of companies. Dynamics answers focal point on making companies extra versatile and cost-efficient, particularly with venture useful resource making plans and buyer dating control answers. Its CRM equipment give a boost to gross sales productiveness and advertising and marketing effectiveness the usage of industry intelligence, marketing campaign control and social insights on-premises, within the cloud or in a hybrid setup.

What’s Salesforce?

The Salesforce logo.
Symbol: Salesforce

Salesforce is an organization that builds cloud-based instrument to lend a hand companies uncover and hook up with extra potentialities, seal extra offers, and supply higher customer support. Its Buyer 360 CRM answer is designed to lend a hand gross sales, trade, advertising and marketing, IT groups and different departments develop relationships no longer simplest with consumers but in addition with workers. Past conventional CRM, Salesforce may be repeatedly used for app construction and massive records analytics thru Tableau.

Microsoft Dynamics vs. Salesforce: Comparability desk

  Microsoft Dynamics Salesforce
Gross sales forecasting Sure Sure
Lead control Sure Sure
Gross sales efficiency control No Sure
Reporting Sure Sure
E-commerce integrations Upload-on or third-party plug-ins Upload-on
Deployment On-premises, cloud or hybrid Cloud
Pricing Begins at $50 Begins at $25

Microsoft Dynamics vs. Salesforce: Function comparability

Gross sales and advertising and marketing

Microsoft Dynamics makes use of a hooked up gross sales and advertising and marketing method to lift gross sales and engagement for its consumers irrespective of their funnel level. It achieves this the usage of unified records, productiveness and collaboration equipment.

Dynamics customers can visualize buyer records and use synthetic intelligence to tell their selections. Customers can personalize and are expecting buyer intent, accelerate gross sales and advertising and marketing, automate the gross sales procedure, build up productiveness, and empower and trainer groups in genuine time.

SEE: Salesforce Trade Clouds: GM talks new merchandise and which verticals are subsequent on their roadmap (TechRepublic)

Salesforce approaches gross sales and advertising and marketing thru two merchandise: Gross sales Cloud and Advertising and marketing Cloud. Gross sales Cloud optimizes potency and lowers prices the usage of records, intelligence and automation. It is helping its consumers reach their objectives with alternative control, gross sales automation and forecast control.

Advertising and marketing Cloud permits its customers to win consumers and feature extra effective engagements thru data-first virtual advertising and marketing. Customers can automate engagement throughout channels, use clever insights to optimize advertising and marketing efficiency and personalize moments the usage of real-time records from Salesforce Genie Buyer Cloud.

Customer support

Microsoft Dynamics delivers outstanding buyer trips thru an clever touch heart answer that permits customers to personalize buyer studies, lift worker effectiveness and optimize carrier operations. It strengthens buyer connections by way of handing over omnichannel carrier, resolving buyer problems quicker, bettering case control and evolving box carrier control.

SEE: IT control instrument: Without equal purchaser’s information (TechRepublic)

Alternatively, Salesforce provides Carrier Cloud, a unmarried platform for its customers to maximise go back on funding and give a boost to potency, from the touch heart to the sphere. Thru options akin to automation and case control, Carrier Cloud scales each and every procedure and personalizes each and every engagement with synthetic intelligence.


With Microsoft Dynamics virtual trade answers, customers can be offering a singular trade enjoy and adapt it to the various buying wishes in their consumers. Extra particularly, Dynamics 365 makes it conceivable to glue the bodily and virtual buying groceries channels consumers use to make buying groceries seamless. It additionally infuses intelligence throughout gross sales and retail records, improves agility for higher adaptation and streamlines trade operations.

SEE: The Final Shopify & E-commerce Skilled Package (TechRepublic Academy)

Salesforce provides Trade Cloud to maximise corporations’ earnings thru versatile equipment and automation. Its clever suggestions are generated thru AI and are particularly helpful for expanding conversions. Trade Cloud merchandise come with B2B Trade, Order Control for cost-cutting and riding expansion, Trade Market, and Bills.


Each answers supply huge integration choices to their consumers. On the other hand, Microsoft Dynamics’ talent to successfully combine control instrument around the departments, divisions and places of a company makes it a well-liked selection for enormous and scaling organizations. Moreover, one in every of Microsoft Dynamics’ standout integrations is its complete integration with the Microsoft Administrative center suite.

As for Salesforce, its newest integrations come with Tableau and Slack to give a boost to real-time visualizations and collaboration respectively. Those integrations specifically transfer Salesforce a step nearer to pleasurable the desires of its customers thru one tech stack. The Tableau integration provides customers fast get right of entry to to buyer analytics and visualizations to verify they make the precise selections a lot quicker; the Slack integration goals to simplify processes and collaboration to minimize organizational silos amongst groups.

Microsoft Dynamics professionals and cons


  • Integrations with Microsoft merchandise make it a unbroken answer for groups which can be already subscribed to different Microsoft merchandise.
  • The low-code platform makes Dynamics easy to make use of and configure.
  • Customization is simple the usage of .NET, HTML and Java.
  • Dynamics is extremely scalable to fulfill person wishes, whether or not scaling up or cutting down.
  • Dynamics has complete compliance with GDPR and different laws, because it leverages top quality safety requirements from the Azure platform.


  • The minimal subscription charge is upper than Salesforce.
  • There aren’t any gross sales efficiency control, spouse control or time monitoring options.

Salesforce professionals and cons


  • Consumers experience no longer just a product however an entire ecosystem of answers.
  • Salesforce contains plans appropriate for small companies and startups.
  • Its automation and AI-infused answers allow corporations to generate extra detailed, data-driven insights.
  • Salesforce provides intensive out-of-the-box capability.


  • It’s simple for customers to over-customize their Salesforce answers, making them needlessly advanced and useless for core industry purposes.
  • No on-premises server deployment is to be had, as Salesforce is totally cloud-based.

Microsoft Dynamics and Salesforce pricing

Microsoft Dynamics covers a large scope of industrial spaces and is for my part priced for each and every of the ones spaces. Its lowest-priced answer package deal begins at $50 in line with person monthly. For more info on Microsoft Dynamics’ pricing breakdown for various answers and industries, you’ll discuss with its pricing web page.

In a similar fashion, Salesforce pricing is in response to each merchandise and add-ons. When you select an version, you get a package deal of one of the vital most well liked Salesforce options in one package deal. Upload-ons give customers the facility to customise their CRM answers to understand their desired product. The bottom-priced Salesforce product package deal begins at $25 in line with person monthly. Discover Salesforce’s pricing web page to decide which product or answer highest suits your wishes.

Which is best: Salesforce or Microsoft Dynamics?

Those two best merchandise within the CRM area are well-developed answers on their very own however are much more complex while you believe the a lot of third-party integrations each and every answer provides. In different phrases, they’re each nice answers with enterprise-level options.

Microsoft Dynamics could also be the easier selection if you’re a bigger, established industry or if you happen to already use Microsoft Administrative center and different merchandise within the Microsoft ecosystem. Microsoft Dynamics cases are applied with the assistance of third-party reselling and consulting companions. Its devoted focal point to your particular implementation makes Dynamics a best attention for lots of the greatest and most intricate enterprises.

SEE: The Salesforce Certification Necessities Package (TechRepublic Academy)

Salesforce serves companies of all sizes and is especially really useful to consumers that need to benefit from intensive integrations, an ecosystem that is going past CRM, complex automations and/or AI features. Moreover, it should turn out extra horny to smaller and more youthful corporations because of its decrease beginning worth.

Learn subsequent: CRM instrument: Choosing the proper CRM for your online business (TechRepublic)


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