Pescafresh Launches Global’s First Are living Trade in Seafood and Meats Class


Mumbai, Maharashtra, India:

India’s first D2C Seafood and Meat emblem Pescafresh is launching the sector’s first are living trade tech assets – Pescalive – within the seafood and meats house. Many purchasers imagine that discovering contemporary, fine quality seafood on-line is filled with hindrances, trepidation and misrepresentation. Pescalive, which has been evolved via an in-house tech group, will show off ‘contemporary catch of the day’, taking shoppers in actual time to the supply.
Pescalive promotes the ‘catch’ to ‘kitchen’ thought, showcasing contemporary inventory from shore to door. Shoppers should buy seafood on a primary come, first serve foundation in actual time. Shoppers will find a way to embark on a adventure from fishing vessels to contemporary farms, get to have a look at the processing centres, discover are living cooking marathons, knowledgeable panel talks and influencer engagements amongst different actions.
“As a emblem that has believed in democratising freshness because the remaining 15 years, we’ve got been pained to peer how era has been misused to unfold the incorrect messages or to misguide the shoppers. At Pescafresh, we imagine that transparency is the important thing and we’re willing to pioneer and herald a brand new generation of removing opaqueness from this class. With Pescalive, what you spot is what you get. As a conscientious emblem, we can use the era in a accountable manner and for causes that era is supposed for, with the core being “transparency. The alternatives are endless with Pescalive,” mentioned Sangram Sawant, Founder, Pescafresh.
“With a imaginative and prescient to form a brand new era of web trade, Pescafresh has taken a bounce in bringing in an interactive are living purchasing revel in. Knowledgeable choice making and what you spot is what you get, shape the underlying ideas of this new era release, termed Pescalive. As a tech first and tech limitless corporate, we’re immensely interested by launching Pescalive and we’re assured that it’s going to trade the best way our shoppers revel in the emblem, as it’s going to tell, entertain and empower them. Keep tuned, as it’s going to simplest recover, richer and extra attractive, as we proceed to spend money on tech and herald pleasant new reviews,” mentioned Kazhiyur, Leader Generation Officer, Pescafresh.

Not too long ago, Pescafresh raised finances, which will likely be invested in geographical expansions and technological intervention. Pescafresh, which is recently found in Mumbai, will quickly release its operations in Pune, Delhi and Bengaluru.

Based in 2004 via Sangram Sawant, Pescafresh purposes at the farm-to-fork industry type. The logo owns all of the back-end provide chain, together with stringent chilly chain regulate, procurement, processing and garage, in order that the goods’ high quality and freshness is maintained proper from the preliminary levels to the time it reaches the shoppers. Pescafresh is introducing an extra 100 merchandise around the uncooked and RTE -RTC product line.

About Pescafresh

Based in 2004, Pescafresh is India’s first direct-to-consumer seafood and meat emblem that pioneered house supply in temperature-controlled EPS containers. It operates on a farm-to-fork type, proudly owning all of the back-end provide chain and chilly garage chain. Pescafresh caters to the client’s doorstep with a tantalising end result of selection and style at an reasonably priced worth. Pescafresh has deep insights into Fashionable retail throughout codecs together with ABRL MORE, Natures Basket, Giant Bazaar, Easyday, Le Marche, and others. The corporate has a longtime provide chain that assets the hottest seafood from over 40 touchdown facilities and is credited with uploading the primary consignments of clean chilled salmon from Norway, Scotland and Canada. The corporate has gained investment from marquee traders comparable to Blume Ventures, Elara India Alternative Fund, UK and Rehan Yar Khan of Orios Ventures. Pescafresh goals to extend geographically throughout 10 towns within the nation in 2022, additionally plans to introduce an extra 100 merchandise around the uncooked and RTE – RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat emblem.

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