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Too many tea breaks became them into Chai Kings


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CHENNAI: Two techies-turned-entrepreneurs took common tea breaks whilst speaking about beginning a sequence of espresso stores. They frequented a neighborhood tea stall and that’s when the penny dropped. And Chai Kings was once born.
Jahabar Sadique, 45, and Balaji Sadagopan, 46, realised that regardless that Chennai was once synonymous with clear out espresso, its tea stalls have been all the time crowded. However there have been no fancy tea stores to compare the espresso store chains, in style particularly with the formative years. “At that time of time, tea was once delivered handiest in plastic covers, but even so vessels or flasks introduced by means of consumers to tea stores. Additionally, we needed to resolve the problem of non-availability of shops with just right atmosphere to have high quality tea at the side of members of the family,” says Sadique, co-founder and CEO of Chai Kings.
They began from a 250 sqft makeshift administrative center at Keelkattalai, within the southern suburbs. Their first outlet was once unveiled at Kilpauk in October 2016. Over seven years they’ve constructed up 62 shops in Chennai, Coimbatore, Hyderabad and Bengaluru. On the other hand, 50% in their gross sales is thru on-line orders, says Sadique. The USP of Chai Kings is offering scorching tea on the doorstep for families and places of work in disposable flasks. Engineers Sadique and Sadagopan, who could also be the COO, had labored in combination for 9 years between 2000 and 2009 in a BPO. Despite the fact that they moved to other firms, they stayed involved. Sadagopan prompt they mission into enterprise. Regardless of hailing from non-business backgrounds, the 2 surrender their high-paying IT jobs in 2012. They began off with the franchise of a number one salon chain and expanded it to 5 shops in 3 years. Later, they took the franchise for a fast carrier eating place and a pizza outlet at Keelkattalai and Perungudi. All this helped after they began Chai Kings.
However why that identify? Chai was once infrequently a commonplace time period in Chennai. Many advised them to pick out any other identify. However the two determined to keep on with their weapons. They have been satisfied that ‘Kings’ from the prestigious ‘Chennai Tremendous Kings’ would see them via. “I additionally believed that ‘chai’ will lend a hand all over our growth panIndia,” says Sadique. They began with milk, natural and iced tea and added variants alongside the way in which. They now be offering espresso too and 80 sorts of snacks together with samosas. The corporate additionally caters for purposes. “Even on the top of the second one wave of the pandemic, consumers depended on our logo and visited the shops,” says Sadique. The 2 have determined to not franchise their shops. As a substitute, they’ve raised Rs. 9.9 crore from buyers together with Chennai Angels and Hyderabad Angels.
The chain is taking a look at elevating any other `46 crore for increasing to more than one towns. Remaining monetary 12 months (2021-22), Chai Kings registered a turnover of `22 crore and objectives at doubling it to `45 crore within the present fiscal of 2022-23. And by means of 2024, it hopes so as to add greater than 200 shops in 8 towns, together with Pune and the nationwide capital, Delhi. Let’s drink to that.

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