Twitter is in a difficult spot lately, says former India CEO

The turmoil at Twitter is predicted to proceed for a very long time as Elon Musk is making an attempt to switch the fashion on which the microblogging website purposes at the person aspect in addition to trade — and that’s no longer going to be simple — Manish Maheshwari, former CEO, Twitter India, informed FE.

Maheshwari, who was once transferred from India to the USA in August 2021 and give up Twitter in December that 12 months, mentioned Musk might ultimately prevail within the adjustments he is making an attempt to herald, however would have spent quite a lot of time, cash and effort by way of then.

“Twitter is in a difficult spot lately. At the person aspect, Musk needs to have handiest human, verified subscribers, and no bots, which is an entire exchange. At the trade aspect, he needs to make the platform subscription orientated, which once more is a large exchange as recently 90 in keeping with cent of the revenues are promoting orientated. He additionally needs to concentrate on content material introduction, which isn’t going to be simple,” Maheshwari mentioned. In line with him, the trade fashion can effectively transition from promoting to subscription-based provided that no less than 10 in keeping with cent of the overall customers go for it.

Musk has already spoken about charging $8 for the blue tick label which verifies Twitter handles of people in addition to organisations. What do customers get after paying, excluding the blue tick? Maheshwari mentioned Musk needs to supply customers top rate content material, for which he must tie up with primary newspapers and different content-generating channels which offer such content material on a paid foundation to customers. Additional, such customers may additionally get to publish longer movies, he mentioned. On layoffs, he mentioned they’re anticipated to proceed as Musk has centralised engineering operations on the headquarters in the USA, so everybody operating in engineering-related departments must transfer there and are available to workplace incessantly. FE


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‘Twitter won’t die right away… however might decay through the years’: Former India head Manish Maheshwari

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