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Dentsu India additional bolsters its management staff with the appointment of Sapna Arora as Leader Consumer Officer (CCO).
On this position, Sapna will proceed to support built-in answers for current and potential shoppers and pressure expansion for the community. She is going to report back to Rob Gilby, CEO APAC, and paintings intently with the management in addition to groups throughout Inventive, Media and CX.
Following dentsu’s international imaginative and prescient, Sapna will additional lend a hand foster a modern trade expansion tradition in India via cross-selling leading edge answers, reworking dentsu right into a ‘Community of the Long term’. This pivotal appointment demonstrates the community’s dedication to helping shoppers achieve optimum trade ends up in a all of a sudden evolving surroundings by the use of radical collaboration, practical creativity, conscious generation, and inventive innovation.
Sapna brings 22 years of worldwide expansion and basic control revel in, coupled with experience in creating shopper tech companies and virtual merchandise. She has labored with a number of Fortune 500 corporations through the years, together with Naspers, Nestle, Reckitt Benckiser, P&G, and so on., and has led many start-up phases of companies in a couple of geographic places. Previous to this, Sapna was once with the OLX India as CMO, PRO, Emblem Head – Rising Markets. Along with this, she has additionally been a Variety and Inclusion enabler.
Commenting at the appointment, Rob Gilby stated, “We’re in an excessively thrilling segment of our evolution with a transparent imaginative and prescient and technique and I’m thrilled we proceed to draw the most productive business ability to enroll in us and percentage their experience. That is what makes Sapna the best are compatible for lately’s Indian dentsu! She brings fantastic international experience that can be helpful in cultivating satisfaction, worker advocacy, and a way of collective function that may improve dentsu India’s popularity amongst key stakeholders. I want to prolong a heat welcome to Sapna and stay up for running along with her.”
Sapna Arora added, “It’s an honour to be part of a community that has produced some spellbinding paintings throughout products and services, redefining innovation and fashionable creativity in numerous techniques. Its collaborative, solution-led manner is precisely what manufacturers and customers want. The community is understood for its experience in impulsively catering to the brand new inconceivable classes throughout areas. All of this makes it much more thrilling to be right here and collaborate on a brand new expansion tale. I’m having a look ahead to running intently with the leaders, shoppers, and other folks throughout products and services, whilst additionally cherishing the brand new paths forward.”
The yr 2022 has been an excellent yr for the dentsu community in India. It all started with DENTSU CREATIVE India taking the arena via hurricane when it was once declared the ‘Company of The 12 months’ on the Cannes Lions Competition of Creativity 2022 – the first-ever for India. We additionally lifted a Titanium and bagged 3 Grand Prix, two Gold Lions, and 3 Silver Lions. Over the yr, dentsu India has persisted to concentrate on its expansion trajectory via including key marquee manufacturers to its clientele reminiscent of ArcelorMittal, Croma, Hero Vida, Lenovo, Licious, LinkedIn, MakeMyTrip, Monster.com, Motorola, OLX Automobiles, Tata 1mg to call a couple of. It additionally grew its ability base and recently operates with an enormous energy of greater than 3600 passionate and devoted staff.
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